Entrepreneurs in Ontario are using TikTok to make a big impact with their small businesses
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McMullan Appliance & Mattress
Smiths Falls, Ontario
When Corey McMullan moved back to his hometown of Smiths Falls Ontario to take over the family appliance business, he didn’t expect to become a TikTok celebrity. Corey started sharing appliance content on TikTok in 2020, and quickly saw his following - and his public profile - grow. Corey’s presence on TikTok has directly led to multiple brand deals, customers who travel long distances to visit his shop in person, and millions of dollars in sales for his family business.
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Butter and Spice Bakeshop
Toronto, Ontario
Marchelle McKenzie is the owner and chef of Butter and Spice Bakeshop, a gourmet bakery that specializes in fudgy brownies. With the help of her sister, she got to work creating day-in-the-life TikTok videos about her baking business. Overnight, the videos attracted hundreds of new customers to her bakery, including a producer from the CBC who gave her the opportunity to produce and film three of her own recipes for Christmas with CBC Life. TikTok continues to contribute to her bakeshop’s success; her business sees an uptick in orders following her videos and she now has more consistency in sales than ever before.
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XXL & CO
Belleville, Ontario
Tina Nguyen is the owner of the accessory and clothing brand XXL & CO, known best for its popular XXL scrunchie. After another TikTok creator featured her product in a video, she saw hundreds of visitors to her site, inspiring her to get serious about her TikTok presence. As her videos gained popularity and her inventory continued to sell out, Tina’s business moved from her parents’ front coat closet to now operating out of a 4,000 square foot Warehouse with an eight-person team to support her.
