Entrepreneurs in Quebec are using TikTok to share their culture with the world
-
This Claw
Montreal, Quebec
When Cory Hunlin first joined TikTok, he did not initially see what value the platform could have for his business of wearable Indigenous art, This Claw. But when his business started taking off on TikTok, he decided to ride the wave. TikTok has allowed him to connect with the community, make new friends and grow his professional network. It has also led to several opportunities to work with large brands, and to do collaborations with other businesses, doing product placements that connect with his creative work.
-
Cantine Chez Mag
Sainte-Famille-de-l’Île-d’Orléans, Baie-Saint-Paul, Saint-Anne-de-la-Pocatière, Quebec
Chez Mag is a seasonal business offering poutine, hot-dogs, burgers and lobster rolls. Since being profiled by a creator on TikTok, Chez Mag has exploded into a destination experience with hundreds of out-of-towners flocking to the small snack shop on l’Île d’Orléans, about a 30-minute drive from Quebec City. From there, the business saw rapid growth. leading the business to double its staff from 7 to 15 just to meet demand.
-
Stressed but Backwards
Montreal, Quebec
Stressed But Backwards, born in 2021, is Montreal’s first lunchbox cake company. The owners, Sarah and Kiara launched their TikTok account alongside the office opening for their company. When the duo’s TikTok began gaining traction, it directly translated to increased sales. Beyond creating content on the platform, Stressed But Backwards has also been commissioned by TikTok Canada to create cakes for a creator summit in Montreal.
