TikTok’s Economic Impact in Nova Scotia
With its vibrant coastal culture and close-knit communities, Nova Scotia is a province where deep-rooted traditions meet modern life. Today, creators and SMBs are using TikTok to share those stories in new ways, turning local pride into lasting impact.
$27.2M
SMBs and creators using TikTok for business generated an estimated $27.2 million for Nova Scotia’s GDP.
260 FTEs
SMBs in Nova Scotia using TikTok for their business supported 260 FTEs.
11,773
In Nova Scotia, 11,773 SMBs use TikTok to support and grow their businesses.
Entrepreneurs in Nova Scotia are using TikTok to create homegrown success stories
-
Choco Berry Halifax
Halifax, Nova Scotia
Ankush Kalsi runs Choco Berry, a small business in Halifax specializing in delicious chocolate coated strawberries. His business began taking off in January 2025 after it was featured on TikTok by a local creator. Since then, Ankush has seen a steady 20% growth in sales from customers who found his business on TikTok, enabling him to hire three additional staff members.