TikTok’s Economic Impact in Nunavut
Modern tools meet timeless traditions in Nunavut, where culture, community, and connection to the land remain at the heart of daily life. Creators and SMBs are using TikTok to share their perspectives, pass on generational knowledge, and build for their futures.
$0.4M
SMBs and creators using TikTok for business generated an estimated $27.2 million for Nunavut’s GDP.
4 FTEs
SMBs in Nunavut using TikTok for their business supported 4 FTEs.
163
In Nunavut, 163 SMBs use TikTok to support and grow their businesses.
Entrepreneurs in Nunavut are using TikTok to build connections and successful businesses
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Uasau Soap
Iqaluit, Nunavut
Bernice Clarke, an Inuit woman from Nunavut, runs Uasau Soap with her husband. Their handcrafted soaps, balms, and butters use all-natural ingredients, infused with traditional Inuit materials like bowhead blubber and tundra. Bernice’s business has grown substantially from TikTok, supporting her primary goal of creating content focused on business, economy, and Indigenous entrepreneurship.